Subject
General Economics, Econometrics and Finance
Reference39 articles.
1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990
2. Managing Brand Equity;Aaker,2009
3. Managing brand equity risk: Adding exogenous risks to an evaluation model;Barbu;Annals of The University of Craiova,2014
4. A new product growth model for consumer durables;Bass;Management Science,1969
5. Truth or consequences: An analysis of vaporware and new product announcements;Bayus;Journal of Marketing Research,2001
Cited by
12 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献