Market Orientation and Innovation Ambidexterity: A Synthesized Model for Internationally Operated Herbal-based Small and Medium Enterprises (HbSMEs)

Author:

Mashahadi Faizah,Ahmad Noor Hazlina,Mohamad Osman

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance

Reference43 articles.

1. Market orientation and innovation: an inter-relationship analysis;Aldas-Manzano;European Journal of Innovation Management,2005

2. Market orientation in Indian organizations: an empirical study;Aggarwal;Marketing Intelligence & Planning,2004

3. Customer orientation and performance: a study of SMEs;Appiah-Adu;Management Decision,1998

4. Proactive customer orientation and its role for creating customer value in global markets;Blocker;J. of the Acad. Mark. Sci.,2011

5. Customer orientation effects on customer service perceptions and outcome behaviors;Brady;Journal of service Research,2001

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