An Interrogation of Accounting–Marketing Interface in UK Financial Services Organisations: Mixing Cats with Dogs?
Author:
Affiliation:
1. GPROM Academic and Management Solutions, Rotheweg 3, 33154 Salzkotten, Germany
2. London School of Business and Management, London, UK
Abstract
Publisher
SAGE Publications
Link
http://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2016.06.001
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