Artificial intelligence in retail: The AI-enabled value chain-Reference-Cited by-同舟云学术

Artificial intelligence in retail: The AI-enabled value chain

Published:2020-08-01 Issue:3 Volume:29 Page:264-273
ISSN:1839-3349
Container-title:Australasian Marketing Journal
language:en
Short-container-title:Australasian Marketing Journal

Author:

Oosthuizen Kim¹,Botha Elsamari²,Robertson Jeandri³,Montecchi Matteo⁴

Affiliation:

1. University of Stellenbosch Business School, Cape Town, South Africa

2. Department of Management, Marketing and Entrepreneurship, University of Canterbury; and University of Stellenbosch Business School, Cape Town, South Africa

3. School of Management Studies, Marketing Section, University of Cape Town, Cape Town, South Africa

4. King’s Business School, King’s College London, London, UK

Publisher

SAGE Publications

Link

http://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2020.07.007

Reference52 articles.

1. AI-enabled recruiting: What is it and how should a manager use it?

2. Harnessing Digital Disruption With Marketing Simulations

3. Brynjolfsson E., McAfee A. 2016. The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies, 1 edition W. W. Norton & Company, New York London.

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