What do people “like” on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore
Author:
Affiliation:
1. JCUS Business School, James Cook University, Singapore Campus, Singapore
2. Department of Economics and Marketing, James Cook University (JCU), Townsville, Australia
Abstract
Funder
ABA
Publisher
SAGE Publications
Link
http://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2020.04.008
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