Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts-Reference-Cited by-同舟云学术

Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts

Published:2024-02 Issue: Volume:172 Page:114433
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Macca Luca Simone,Ballerini Jacopo,Santoro Gabriele,Dabić Marina

Publisher

Elsevier BV

Subject

Marketing

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