Author:
Donthu Naveen,Cherian Joseph
Reference31 articles.
1. The Hispanic Market: Getting Down to Cases;Berman;Sales & Marketing Management,1991
2. Acculturation as Varieties of Adaption;Berry,1980
3. The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption;Deshpande;Journal of Consumer Research,1986
4. Hispanic Coupon Usage: Impact of Strong and Weak Ethnic Identifiers;Donthu;Psychology & Marketing,1992
5. The Move Toward Ethnic Marketing;Dunn;Nation's Business,1992
Cited by
125 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献