1. Modeling Advertising—Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands;Aaker;Journal of Marketing Research,1982
2. Script Processing in Attitude Formation and Decision Making;Abelson,1976
3. Quality Function Deployment: Integrating Customer Requirements into Product Design;Akao,1990
4. The Antecedents and Consequences of Customer Satisfaction for Firms;Anderson,1990