A framework of brand value in B2B markets: The contributing role of functional and emotional components-Reference-Cited by-同舟云学术

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A framework of brand value in B2B markets: The contributing role of functional and emotional components

Published:2012-01 Issue:1 Volume:41 Page:106-114
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Leek Sheena,Christodoulides George

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

1. Managing brand equity;Aaker,1991

2. Building strong brands;Aaker,1996

3. Industrial buying in high tech markets;Abratt;Industrial Marketing Management,1986

4. Emotions, trust and relationship development in buyer–seller dyads;Andersen;Industrial Marketing Management,2006

5. Business marketing: Understanding what customers value;Anderson;Harvard Business Review,1998

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