Value in Business and Industrial Marketing
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference25 articles.
1. Aarikka-Stenroos, L. and Jaakkola, E. (in press). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process. Industrial Marketing Management, 41 (1).
2. Business marketing: Understand what customers value;Anderson;Harvard Business Review,1998
3. Berghman, L., Matthyssens, P., & Vandenbempt, K. (in press). Value innovation, deliberate learning mechanisms and information from supply chain partners. Industrial Marketing Management, 41 (1).
4. Chung, C., Chatterjee, S. & Sengupta, S. (in press). Manufacturers’ reliance on channel intermediaries: value drivers in the presence of a direct web channel. Industrial Marketing Management, 41 (1).
5. Corsaro, D., Ramos, C., Henneberg, S.C., & Naudé, P. (in press). The\ impact of network configurations on value constellations in business markets: The case of an innovation network. Industrial Marketing Management, 41 (1).
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