Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel-Reference-Cited by-同舟云学术

Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel

Published:2012-01 Issue:1 Volume:41 Page:40-53
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Chung Chiayin,Chatterjee Sharmila C.,Sengupta Sanjit

Publisher

Elsevier BV

Subject

Marketing

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