New product adoption and sales performance from the importer perspective-Reference-Cited by-同舟云学术

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New product adoption and sales performance from the importer perspective

Published:2015-01 Issue: Volume:44 Page:98-106
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Li Ci-Rong,Lin Chen-Ju

Funder

Research Foundation of Fuqing Branch of Fujian Normal University

Research Foundation of Education Bureau of Fujian Province

Ministry of Science and Technology Individual Research Grant of Taiwan

Publisher

Elsevier BV

Subject

Marketing

Reference50 articles.

1. Understanding the role of information communication in the buyer–seller exchange process: antecedents and outcomes;Agnihotri;Journal of Business & Industrial Marketing,2009

2. Relative importance of firm and managerial influences on international technology licensing behaviour;Atuahene-Gima;International Marketing Review,1993

3. An exploratory analysis of the impact of market orientation on new product performance: a contingency approach;Atuahene-Gima;Journal of Product Innovation Management,1995

4. Adoption of new products by the sales force: The construct, research propositions, and managerial implications;Atuahene-Gima;Journal of Product Innovation Management,1997

5. Resolving the capability-rigidity paradox in new product innovation;Atuahene-Gima;Journal of Marketing,2005

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