Creating value in servitization through digital service innovations

Author:

Raddats Chris,Naik Parikshit,Ziaee Bigdeli Ali

Publisher

Elsevier BV

Subject

Marketing

Reference81 articles.

1. Four strategies for the age of smart services;Allmendinger;Harvard Business Review,2005

2. The role of digital technologies for the service transformation of industrial companies;Ardolino;International Journal of Production Research,2018

3. Made to serve. What it takes for a manufacturer to compete;Baines,2013

4. Servitization of the manufacturing firm;Baines;International Journal of Operations & Production Management,2014

5. What makes a good case study? A positivist review of qualitative case research published in industrial marketing management, 1971–2006;Beverland;Industrial Marketing Management,2010

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