Any way goes: Identifying value constellations for service infusion in SMEs

Author:

Kowalkowski Christian,Witell Lars,Gustafsson Anders

Publisher

Elsevier BV

Subject

Marketing

Reference104 articles.

1. Changes in the theory of interorganizational relations in marketing: Toward a network paradigm;Achrol;Journal of the Academy of Marketing Science,1997

2. Capturing the value of supplementary services;Anderson;Harvard Business Review,1995

3. The multiple boundaries of the firm;Araujo;Journal of Management Studies,2003

4. Towards an operations strategy for product-centric servitization;Baines;International Journal of Operations & Production Management,2009

5. Entrepreneurial strategies within and across local systems: The network orchestrator figure;Bortoluzzi,2008

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