The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing

Author:

Di Benedetto C. Anthony,Lindgreen Adam

Publisher

Elsevier BV

Subject

Marketing

Reference21 articles.

1. The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time;Baumgartner;Journal of Marketing,2003

2. What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006;Beverland;Industrial Marketing Management,2010

3. Green marketing and its impact on supply chain management in industrial markets;Chan;Industrial Marketing Management,2012

4. Open innovation: The new imperative for creating and profiting from technology;Chesbrough,2003

5. Customer value anticipation, customer satisfaction and loyalty: An empirical examination;Flint;Industrial Marketing Management,2011

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