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Leveraging affiliations by marketing to and through associations

  • Published:2007-04 Issue:3 Volume:36 Page:270-284
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Roy Abhijit,Berger Paul D.

Publisher

Elsevier BV

Subject

Marketing

Reference91 articles.

1. Social identity theory: Constructive and critical advances,1990

2. Organizational independence and intra-organizational structure;Aiken;American Sociological Review,1968

3. The measurement and antecedent of affective, continuance and normative commitment to the organization;Allen;Journal of Occupational Psychology,1990

4. ASAE (2003). American Society of Association Executives. http://www.asaenet.org/.

5. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988

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1. Bridging the gap between B2B and B2C: Thought leadership in industrial marketing – A systematic literature review and propositions;Industrial Marketing Management;2022-10

2. Gestão de associados no Brasil: uma pesquisa exploratória;Cadernos Gestão Pública e Cidadania;2017-12-22

3. Member Acquisition and Retention in Associations;The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations;2016

4. Functional vs relational benefits: what matters most in affinity marketing?;Journal of Services Marketing;2014-07-08

5. Engagement Motivations in Professional Associations;Nonprofit and Voluntary Sector Quarterly;2013-09-26
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