Innovation, imitation, and new product performance: The case of China

Author:

Zheng Zhou Kevin

Publisher

Elsevier BV

Subject

Marketing

Reference48 articles.

1. Structural equation modeling in practice: A review of recommended two-step approach;Anderson;Psychological Bulletin,1988

2. The many China markets;Bates;The China Business Review,1998

3. From fiefs to clans and network capitalism: Explaining China's emerging economic order;Boisot;Administrative Science Quarterly,1996

4. Order of entry as a moderator of the effect of the marketing mix on market share;Bowman;Marketing Science,1996

5. Consumer preference formation and pioneering advantage;Carpenter;Journal of Marketing Research,1989

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