Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation

Author:

Kim Daekwan,Cavusgil S. Tamer,Cavusgil Erin

Publisher

Elsevier BV

Subject

Marketing

Reference65 articles.

1. Customer Satisfaction and Shareholder Value;Anderson;Journal of Marketing,2004

2. Value merchants: Demonstrating and documenting superior value in business markets;Anderson,2007

3. Inter-organizational communication as a relational competency: Antecedents and performance outcomes in collaborative buyer–supplier relationships;Antony;Journal of Operations Management,2008

4. The effect of collaborative forecasting on supply chain performance;Aviv;Management Science,2001

5. Assessing construct validity in organizational research;Bagozzi;Administrative Science Quarterly,1991

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