Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based-Reference-Cited by-同舟云学术

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Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based

Published:2013-11 Issue:8 Volume:42 Page:1386-1397
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Marquardt Adam J.

Publisher

Elsevier BV

Subject

Marketing

Reference67 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Leveraging the corporate brand;Aaker;California Management Review,2004

3. An empirical comparison of consumer-based measures of brand equity;Agarwal;Marketing Letters,1996

4. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

5. Business market management: Understanding, creating, and delivering value;Anderson,2009

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