Business marketing in BRIC countries

Author:

Biggemann Sergio,Fam Kim-Shyan

Publisher

Elsevier BV

Subject

Marketing

Reference11 articles.

1. Information search in complex industrial buying: Empirical evidence from Brazil;Brashear Alejandro;Industrial Marketing Management,2011

2. The outcome of company and account manager relationship quality on loyalty, relationship value and performance;Brashear Alejandro;Industrial Marketing Management,2011

3. Investigating the implications of business and culture on the behaviour of customers of international firms;Gupta;Industrial Marketing Management,2011

4. Marketing metrics: Insights from Brazilian managers;Hoffmann Sampaio;Industrial Marketing Management,2011

5. Procurement cost reduction for customized non-critical items in an automotive supply chain: an action research project;Medeiros Pereira;Industrial Marketing Management,2011

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