The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures: Value-commitment and profit-making perspectives-Reference-Cited by-同舟云学术

The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures: Value-commitment and profit-making perspectives

Published:2020-08 Issue: Volume:89 Page:171-180
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Borchardt Miriam,Ndubisi Nelson Oly,Jabbour Charbel José Chiappetta,Grebinevych Oksana,Pereira Giancarlo Medeiros

Funder

National Council for Scientific and Technological Development

Publisher

Elsevier BV

Subject

Marketing

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