An exploratory investigation of the elements of B2B brand image and its relationship to price premium-Reference-Cited by-同舟云学术

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An exploratory investigation of the elements of B2B brand image and its relationship to price premium

Published:2010-11 Issue:8 Volume:39 Page:1269-1277
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Persson Niklas

Publisher

Elsevier BV

Subject

Marketing

Reference66 articles.

1. Managing brand equity;Aaker,1991

2. Measuring brand equity across products and markets;Aaker;California Management Review,1996

3. An empirical comparison of consumer-based measures of brand equity;Agarwal;Marketing Letters,1996

4. Retaining business customers through adaptation and bonding: A case study of HDoX;Ahmad;Journal of Business & Industrial Marketing,2001

5. Revenue premium as an outcome measure of brand equity;Ailawadi;Journal of Marketing,2003

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