Should B2B start-ups invest in marketing?
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Elsevier BV
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Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The brand-building process of B2B high-tech startups in an omni-digital environment;Journal of Product & Brand Management;2024-07-16
2. Maximizing the Marketing Capabilities and Digital Sustainability of B2B & B2C Platforms Using Artificial Intelligence;Lecture Notes in Networks and Systems;2024
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