Looking back to move forward: Reviews and analyses of literature in industrial marketing
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference11 articles.
1. Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review;Cartwright;Industrial Marketing Management,2021
2. Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application;Chabowski;Industrial Marketing Management,2022
3. A synthesis of research on the marketing-sales interface (1984–2020);Chernetsky;Industrial Marketing Management,2022
4. Research synthesis and meta-analysis: A step-by-step approach;Cooper,2015
5. Producing a systematic review;Denyer,2009
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