Developing identity of conscientious business-to-business organizations through integrative leadership
Author:
Publisher
Elsevier BV
Subject
Marketing
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1. Brand purpose: a literature review and BEING implementation framework;Journal of Product & Brand Management;2024-09-03
2. Digital Communication of Conscientious Brands: Case Studies;Sustainability;2023-10-27
3. Conscientious business-to-business organizations: Status quo and future research agenda;Industrial Marketing Management;2023-07
4. Cultura organizacional: factores clave de una estrategia exitosa de recursos humanos en ventas;FACE: Revista de la Facultad de Ciencias Económicas y Empresariales;2023-05-29
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