Conscientious business-to-business organizations: Status quo and future research agenda
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference48 articles.
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2. The conscientious corporate brand: Definition, operationalization and application in a B2B context;Abratt;Journal of Business & Industrial Marketing,2023
3. The adoption of conscientiousness in business to business relationships;Beitelspacher;Industrial Marketing Management,2023
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1. Business ethics, law and zemiology: The criminology of social and environmental harm;Business Ethics, the Environment & Responsibility;2024-09-13
2. What drives business-to-business brands to be conscientious?;Journal of Product & Brand Management;2023-12-25
3. Digital Communication of Conscientious Brands: Case Studies;Sustainability;2023-10-27
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