B2B customer journeys: Conceptualization and an integrative framework-Reference-Cited by-同舟云学术

B2B customer journeys: Conceptualization and an integrative framework

Published:2023-08 Issue: Volume:113 Page:74-87
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Purmonen Arttu,Jaakkola Elina,Terho Harri

Publisher

Elsevier BV

Subject

Marketing

Reference96 articles.

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