How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics

Author:

Ranta Valtteri,Keränen Joona,Aarikka-Stenroos Leena

Funder

Strategic Research Council at the Academy of Finland

”Circular Economy Catalysts: From Innovation to Business Ecosystems (CICAT2025)”

Publisher

Elsevier BV

Subject

Marketing

Reference93 articles.

1. Network management in the era of ecosystems: Systematic review and management framework;Aarikka-Stenroos;Industrial Marketing Management,2017

2. Customer value propositions in business markets;Anderson;Harvard Business Review,2006

3. Value propositions as communication practice: Taking a wider view;Ballantyne;Industrial Marketing Management,2011

4. Qualitative data analysis with NVivo;Bazeley,2013

5. You are what you can access: Sharing and collaborative consumption online;Belk;Journal of Business Research,2014

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