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Value propositions as communication practice: Taking a wider view

  • Published:2011-02 Issue:2 Volume:40 Page:202-210
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Ballantyne David,Frow Pennie,Varey Richard J.,Payne Adrian

Publisher

Elsevier BV

Subject

Marketing

Reference87 articles.

1. Marketing behavior and executive action: A functionalist approach to marketing;Alderson,1957

2. Customer value propositions in business markets;Anderson;Harvard Business Review,2006

3. Industrial networks: A new view of reality,1992

4. Marketing as exchange;Bagozzi;Journal of Marketing,1975

5. A relationship mediated theory of internal marketing;Ballantyne;European Journal of Marketing,2003
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