A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making-Reference-Cited by-同舟云学术

A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

Published:2020-10 Issue: Volume:90 Page:523-537
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Kauffmann Erick,Peral Jesús,Gil David^ORCID,Ferrández Antonio,Sellers Ricardo,Mora Higinio^ORCID

Funder

Spanish Research Agency

European Regional Development Fund

Spanish Ministry of Science, Innovation and Universities

Conselleria de Educación, Investigación, Cultura y Deporte

Community of Valencia, Spain

Publisher

Elsevier BV

Subject

Marketing

Reference89 articles.

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4. Sentiment analysis: Measuring opinions;Bhadane;Procedia Computer Science,2015

5. How to spot fake Amazon reviews;Brodia,2018

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