1. The challenger customer: Selling to the hidden influencer who can multiply your results;Adamson,2015
2. The challenger sale: Taking control of the customer conversation;Dixon,2011
3. The evolution of the sales process: Relationship selling versus “The Challenger Sale”;Inks;Journal of Global Scholars of Marketing Science,2019
4. Implementing the challenger sales model at Cars.com: A case study;Isaac;Journal of Business & Industrial Marketing,2019
5. How can challenger marketers target the right customer organization? The ACOW customer organization profiling matrix for challenger marketing;Lim;Journal of Business & Industrial Marketing,2019