Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review-Reference-Cited by-同舟云学术

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Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review

Published:2024-03-19 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Baber Ruturaj¹,Sankpal Shilpa²,Baber Prerana³,Gulati Chanda⁴

Affiliation:

1. Symbiosis Centre for Management Studies, Nagpur (A Constituent of Symbiosis International Deemed University, Pune), India

2. SVKM’s Narsee Monjee Institute of Management Studies, Indore, India

3. School of Studies in Management, Jiwaji University, Gwalior, India

4. Prestige Institute of Management & Research, Gwalior, India

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2321800

Reference113 articles.

1. Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

2. Does consumer ethnocentrism impact international shopping? A theory of social class divide

3. Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis

4. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

5. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies

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1. Behavioral Science Foundations for Global Marketing Research and Practice: The Model of Goal-Directed Behavior;Journal of Global Marketing;2024-08-07

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