Mapping value in business markets: An integrative framework-Reference-Cited by-同舟云学术

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Mapping value in business markets: An integrative framework

Published:2019-05 Issue: Volume:79 Page:13-20
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Eggert Andreas,Kleinaltenkamp Michael,Kashyap Vishal

Publisher

Elsevier BV

Subject

Marketing

Reference73 articles.

1. The context of experience;Akaka;Journal of Service Management,2015

2. Business marketing: Understand what customers value;Anderson;Harvard Business Review,1998

3. The evolution of cooperation;Axelrod,1984

4. Deriving categories to achieve goals;Barsalou;Psychology of Learning and Motivation,1991

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