B2B SME management of antecedents to the application of social media

Author:

Brink Tove

Publisher

Elsevier BV

Subject

Marketing

Reference52 articles.

1. Social media: Influencing customer satisfaction in B2B sales;Agnihotri;Industrial Marketing Management,2016

2. A review of social media and implications for the sales process;Andzulis;Journal of Personal Sales & Sales Management,2012

3. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy;Berthon;Business Horizons,2012

4. The use of social media in B2B marketing and branding: An exploratory study;Brennan;Journal of Customer Behaviour,2012

5. Entrepreneurial learning requires action on the meaning generated;Brink;International Journal Entrepreneurial Behaviour & Research,2015

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