The use of social media in B2B marketing and branding: An exploratory study
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Published:2012-09-24
Issue:2
Volume:11
Page:101-115
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ISSN:1475-3928
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Container-title:Journal of Customer Behaviour
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language:en
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Short-container-title:J. Cust. Behav.
Author:
Brennan Ross,Croft Robin
Publisher
Westburn Publishers
Cited by
97 articles.
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