Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience

Author:

Ahmadi Hormoz,O'Cass Aron

Publisher

Elsevier BV

Subject

Marketing

Reference123 articles.

1. The role of entrepreneurial marketing in new technology ventures first product commercialisation;Ahmadi;Journal of Strategic Marketing,2016

2. Product resource–capability complementarity, integration mechanisms, and first product advantage;Ahmadi;Journal of Business Research,2014

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