Business of business is more than business: Managing during the Covid crisis-Reference-Cited by-同舟云学术

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Business of business is more than business: Managing during the Covid crisis

Published:2020-07 Issue: Volume:88 Page:261-264
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Sheth Jagdish

Publisher

Elsevier BV

Subject

Marketing

Reference12 articles.

1. The nature of the firm;Coase;Economica,1937

2. Good to great: Why some companies make the leap and others don’t;Collins,2001

3. Institutional Economics;Commons;American Review,1931

4. The commitment-trust theory of relationship marketing;Hunt;Journal of Marketing,1994

5. Marketing myopia;Levitt;Harvard Business Review,1960

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