Misused and missed use — Grounded Theory and Objective Hermeneutics as methods for research in industrial marketing-Reference-Cited by-同舟云学术

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Misused and missed use — Grounded Theory and Objective Hermeneutics as methods for research in industrial marketing

Published:2010-01 Issue:1 Volume:39 Page:5-15
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Wagner Stephan M.,Lukassen Peter,Mahlendorf Matthias

Publisher

Elsevier BV

Subject

Marketing

Reference114 articles.

1. The NVivo qualitative project book;Bazeley,2000

2. Science without concepts;Blumer;American Journal of Sociology,1931

3. Case research in marketing: Opportunities, problems, and a process;Bonoma;Journal of Marketing Research,1985

4. Ethnography unbound: Power and resistance in the modern metropolis;Burawoy,1991

5. Experimental and quasi-experimental designs for research;Campbell,1966

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