Power dynamics of the international marketing within firms and how they shape international performance
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference56 articles.
1. From the editors: explaining iInteraction effects within and across levels of analysis;Andersson;Journal of International Business Studies,2014
2. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977
3. Marketing's lateral influence strategies and new product team comprehension in high-tech companies: a cross-national investigation;Atuahene-Gima;Industrial Marketing Management,2008
4. Cross-functional influences in new product development: an exploratory study of marketing and R&D perspectives;Atuahene-Gima;Management Science,2000
5. The contingent value of responsive and proactive market orientations for new product program performance;Atuahene-Gima;Product Innovation Management,2005
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Mediating role of relational capital in the influence of organizational culture on international project performance for construction enterprises;Engineering, Construction and Architectural Management;2024-09-04
2. Platform success in the international marketplace: reconfiguring digital resources for marketing agility;International Marketing Review;2024-02-20
3. EXPRESS: Standardization and Adaptation as a Co-Constituted Process: The Pursuit of Relational Fit in International Markets;Journal of International Marketing;2023-10-23
4. Translating strategy into action: The importance of an agile mindset and agile slack in international business;International Business Review;2022-12
5. Belirsizlik Altında Strateji: Türk Lojistik Sektöründe Stratejik Duruş ve Performans Üzerine Sektörel Analiz;Yildiz Social Science Review;2022-07-21
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3