Marketing in the emerging era of build-to-order manufacturing-Reference-Cited by-同舟云学术

Marketing in the emerging era of build-to-order manufacturing

Published:2005-07 Issue:5 Volume:34 Page:476-486
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Sharma Arun,LaPlaca Peter

Publisher

Elsevier BV

Subject

Marketing

Reference42 articles.

1. The false promise of mass customization;Agarwal;McKinsey Quarterly,2001

2. Build-to-order and mass customization; The ultimate supply chain management and lean manufacturing strategy for low-cost on-demand production without forecasts or inventory;Anderson,2002

3. Marketing orientation and company performance: Industrial vs. consumer goods companies;Avlonitis;Industrial Marketing Management,1997

4. Should your firm adopt a mass customization strategy?;Berman;Business Horizons,2002

5. Heroes of U.S. manufacturing;Bylinsky;Fortune,2001

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