Selling and sales management: An introduction to the special section and recommendations on advancing the sales research agenda

Author:

Avlonitis George J.,Panagopoulos Nikolaos G.

Publisher

Elsevier BV

Subject

Marketing

Reference22 articles.

1. A meta-analysis of personal selling elasticities;Albers;Marketing Science Institute Working Paper Series,2008

2. Global account management in multinational corporations: Theory and evidence;Birkinshaw;Journal of International Business Studies,2001

3. Introduction to the special issue: Advancing the field of selling and sales management;Brown;Journal of Personal Selling & Sales Management,2005

4. The sales function in the twenty-first century: Where are we and where do we go from here?;Geiger;European Journal of Marketing,2009

5. Global account management: A supply-side managerial view;Harvey;Industrial Marketing Management,2003

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