The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance-Reference-Cited by-同舟云学术

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The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

Published:2010-05 Issue:4 Volume:39 Page:571-581
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

O'Cass Aron,Weerawardena Jay

Publisher

Elsevier BV

Subject

Marketing

Reference102 articles.

1. Decomposition of effects in path analysis;Alwin;American Sociological Review,1975

2. A global goodness-of-fit index for PLS structural equation modeling;Amato,2004

3. Strategic assets and organizational rent;Amit;Strategic Management Journal,1993

4. Barriers to new competition;Bain,1956

5. Trying to consume;Bagozzi;Journal of Consumer Research,1990

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