Barriers of purchasing departments' involvement in marketing service procurement-Reference-Cited by-同舟云学术

Barriers of purchasing departments' involvement in marketing service procurement

Published:2009-11 Issue:8 Volume:38 Page:892-902
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Bals Lydia,Hartmann Evi,Ritter Thomas

Publisher

Elsevier BV

Subject

Marketing

Reference84 articles.

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5. Interaction patterns in services exchange? Some thoughts on the impact of different kinds of services on buyer–supplier interfaces and interactions;Axelsson,2000

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