1. When knowledge wins: Transcending the sense and nonsense of academic rankings;Adler;Academy of Management Learning & Education,2009
2. Service-dominant logic and consumer culture theory: natural allies in an emerging paradigm;Arnould;Marketing Theory,2006
3. Consumer Culture Theory (CCT): Twenty years of research;Arnould;Journal of Consumer Research,2005
4. Consumer Culture Theory (and we really mean theoretics): Dilemmas and opportunities posed by an academic branding strategy;Arnould,2007
5. Branding in B2B markets: Insights from the Service-Dominant logic of marketing;Ballantyne;Journal of Business & Industrial Marketing,2007