Branding in B2B markets: insights from the service‐dominant logic of marketing
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference38 articles.
1. Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum
2. Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast
3. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
4. Performance consequences of brand equity management: evidence from organizations in the value chain
5. Dialogue and its role in the development of relationship specific knowledge
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