Destination image
Author:
Publisher
Elsevier BV
Subject
Tourism, Leisure and Hospitality Management,Development
Reference86 articles.
1. The Influence of the Components of a State's Tourist Image on Product Positioning Strategy;Ahmed;Tourism Management,1991
2. The Need for the Identification of the Constituents of a Destination's Tourist Image a Promotional Segmentation Perspective;Ahmed;Revue du Tourisme,1996
3. Investigación de Mercados;Aaker,1989
4. Positioning the Destination Product: Can Regional Tourist Boards Learn from Private Sectors Practice?;Alford;Journal of Travel and Tourism Marketing,1998
5. Barriers Found in Repositioning a Mediterranean ‘Sun and Beach’ Product: The Valencian Case;Amor,1994
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