Predicting advertising expenditures using intention surveys-Reference-Cited by-同舟云学术

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Predicting advertising expenditures using intention surveys

Published:1994-09 Issue:2 Volume:10 Page:327-337
ISSN:0169-2070
Container-title:International Journal of Forecasting
language:en
Short-container-title:International Journal of Forecasting

Author:

Jan Alsem Karel,Leeflang Peter S.H.

Publisher

Elsevier BV

Subject

Business and International Management

Reference29 articles.

1. Diagnosing competition in an industrial market;Alsem,1990

2. De Reclamemarkt na de Komst van Commerciële Televisie;Alsem;Economisch Statistische Berichten,1991

3. Long-range Forecasting, from Crystal Ball to Computer;Armstrong,1985

4. Aggregating subjective forecasts: some empirical results;Ashton;Management Science,1985

5. Database models and managerial intuition: 50% model + 50% manager;Blattberg;Management Science,1990

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Modeling Competitive Responsiveness and Game Theoretic Models;International Series in Quantitative Marketing;2017

3. Data;Modeling Markets;2014-09-16

4. Modeling Competitive Reaction Effects;Schmalenbach Business Review;2008-10

5. Forecasting category sales and market share for wireless telephone subscribers: a combined approach;International Journal of Forecasting;2002-10

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