New industrial service development: Scenarios for success and failure-Reference-Cited by-同舟云学术

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New industrial service development: Scenarios for success and failure

Published:1995-02 Issue:2 Volume:32 Page:93-103
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

de Brentani Ulrike

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

1. Services Marketing Is Different;Berry;Business,1980

2. New Products Management for the 1980's;Booz,1982

3. The New Product Development Process: A Suggested Model for Banks;Bowers;J. Retail Banking,1986

4. New Product Scenarios: Prospects for Success;Calantone;J. Marketing,1981

5. The Dimensions of Industrial New Product Success and Failure;Cooper;J. Marketing,1979

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