Employee attitudes toward advertising-Reference-Cited by-同舟云学术

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Employee attitudes toward advertising

Published:1980-12 Issue:4 Volume:8 Page:525-540
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Acito Franklin

Publisher

Elsevier BV

Subject

Marketing

Reference16 articles.

1. Adv. Management;Aaker,1975

2. Advertising and Employee Attitudes;Acito;Business Horizons,1980

3. Research into Advertising;Arndt;Eur. J. Marketing,1978

4. Northwestern Mutual Life Insurance Co.;Bursk,1975

5. The Scree Test for the Number of Factors;Cattell;Multivariate Behav. Res.,1966

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