The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market-Reference-Cited by-同舟云学术

The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market

Published:2018-01-01 Issue:1 Volume:5 Page:1444329
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Neese William T.¹,Foxx William²,Eppler Dianne B.³

Affiliation:

1. Department of Marketing, Sorrell College of Business, Troy University, 238N Bibb Graves Hall, Troy, AL 36082, USA

2. Department of Marketing, Sorrell College of Business, Troy University, 257 Bibb Graves Hall, Troy, AL 36082, USA

3. Department of Marketing, Sorrell College of Business, Troy University Global Campus, Norfolk, VA 23513, USA

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2018.1444329

Reference39 articles.

1. Employee attitudes toward advertising

2. Social Identity Theory and the Organization

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